Dec8

Hyundai will make all new brand of luxury cars

MID-SIZE no comments

0.00 / 6 6
1 / 6
2 / 6
3 / 6
4 / 6
5 / 6
6 / 6

0 votes, 0.00 avg. rating (0% score)

According to latest information, the group Hyundai / Kia is planning an interesting step to increase sales. Koreans want to create a third all new brand, like the Acura Lexus and Infiniti. The luxury division of the group is likely to be called Genesis and will include the current sedan and coupe models of the same name. As soon as they will be added the model Equus, which competes with the Lexus LS. The two Korean marks increased its market share in the U.S. over the past two years with an impressive 50%. Soon is expected to appear a compact sports sedan that competes with a 3-Series BMW. Then it will appear and a new crossover competitor to Lexus RX 350. The creation of a luxury division of Hyundai is considering very seriously. The boss of Hyundai Motor America, John Krafcik, told that is considering two possible scenarios. The first is a new luxury brand to sell in the same dealerships. Second scenario is to create new dealerships like Acura Lexus and Infinity there will be sold only Genesis models. The second scenario is now less likely because it would raise prices of the models.